Who is the target audience for Converse?
Target: In reference to the segments mentioned above, The Chucks brand has been used to target the two age groups ranging 13-19 years of age and also the Entry-level professionals between the ages 20-35. Chucks have been designed to target both male and female consumers and different have different patterns for both.
What is converse known for?
Converse All Stars, also known as Chuck Taylors, are casual shoes that have played a significant role in pop culture for decades. Initially designed as a basketball shoe in the early 1900s, the soft cotton and rubber-soled style has remained largely unchanged for the last century.
What makes a Converse All Star All Star?
All Stars dare to be bold, embrace what makes them different and have the courage to take the first step forward. In the relentless pursuit of progress, All Stars change the game so everyone can play. Converse’s approach aims to break down barriers and to spark your creative progress.
When did the Converse Chuck Taylor All Star come out?
And yet, it was during this annus horribilis that the Converse Chuck Taylor All Star made its debut; a basketball shoe that would go on to achieve an illustrious level of ubiquity in the sneaker world.
How old do you have to be to join Converse All Stars?
All Stars Team applicants must be between eighteen (18) years of age or the age of majority in their jurisdiction of residence, whichever is older, and twenty-five (25) years of age. Will I be compensated for joining the All Stars Team community?
Which is the best marketing strategy for Converse?
The brand is positioned as a brand that is worn by artists, dreamers, rebels, rockers, and originals. It is a brand that celebrates individuality. The brand encourages its customers that if they are one-of-a-kind, they should try converse.